Verdant — Sustainable Retail Storefront
E-Commerce
Verdant's brand story — sustainably sourced materials, transparent supply chains — was getting lost in a storefront that read like every other template shop, and checkout drop-off was climbing as a result.
The Challenge
The site needed to let the sustainability story breathe on product and landing pages without slowing down the path to purchase for shoppers who already knew what they wanted.
The Approach
We split the experience in two: editorial, story-driven landing and category pages feeding into a stripped-down, single-page checkout — keeping the brand voice up top and friction out of the funnel.
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